Web applications - what are they and why should you invest in them?

In the era of digitization, every company, regardless of industry, faces the challenge of adapting to changing market expectations. One of the key tools that support the development of businesses are web applications. What are they, how are they developed, how do they differ from traditional applications and why are more and more companies choosing to implement them? Find out why web applications can be a milestone in the development of your business.

What are web applications?

Web applications are software that run through a web browser and do not require installation on the user's device. They can be accessed from anywhere and anytime - all you need is access to the Internet. Examples of popular web applications are Gmail, Google Docs or Trello.

A key feature of web applications is their versatility. They can be operated on different devices (computers, smartphones, tablets), regardless of the operating system. This makes them more flexible and accessible than desktop applications.

What technologies are used to develop web applications?

Developing web applications requires the right tools and technologies. Here are some of the key technologies that are used to build them:

Frontend - technologies for creating user interface

The user interface is the layer of the application with which the user interacts directly. The most commonly used here are:

• HTML5 and CSS3 - for page structure and styling.
• JavaScript and frameworks such as React, Angular, or Vue.js - to introduce interactivity and dynamic elements.

Backend - technologies for creating business logic and database

Backend is used to program the part of the application that you can't see. It is about the application layer that runs on the server side, processing data and handling application logic:

• Node.js, Python (Django), Ruby on Rails, Java (Spring) or PHP (Laravel) are the most popular backend technologies.
• Databases. Web applications use a variety of databases - from SQL (e.g. PostgreSQL, MySQL) to NoSQL (e.g. MongoDB).

API - technology for connecting frontend and backend

Communication between the frontend and backend is carried out through APIs (application programming interfaces), which allow seamless data exchanges between different systems. They allow a bidirectional flow of information, that is, the same application module can both send and receive data.

What are the characteristics of web applications?

Web applications are distinguished by several key features that make them an attractive solution for companies:

• Accessibility from anywhere. All you need is an Internet connection to access the application from any device - regardless of operating system or browser. It also doesn't matter where you are located.
• No installation required. Users don't have to install the software on their computer or phone, eliminating issues with updates and compatibility.
• Easy updates. All application updates are made centrally on the server, so users always benefit from the latest version.
• Flexibility and scalability. Web applications can be customized and developed according to the needs of the company - from small tools to complex enterprise management systems. What's more, web applications can grow as the company grows and gain new functionality.
• Security. Well-designed web applications can be equipped with appropriate security features, such as data encryption, which protects sensitive information.

Why should companies invest in web applications?

Investing in web applications brings a number of benefits to companies, both operationally and strategically:

• Increasing efficiency. Business process automation and data centralization allow companies to operate faster and more efficiently. Examples include order management applications, CRM or warehouse systems.
• Reducing costs. With web applications, IT infrastructure costs can be reduced, as the applications run in the cloud and do not require the purchase of expensive hardware or software.
• Improved communication with customers. Web applications allow quick and easy contact with customers, as well as personalization of services. Examples include e-commerce platforms that enable automated customer service.
• Scalability. Web applications can grow with the company. You can easily add new features, increase server resources or integrate with other tools.
• Competitiveness. In the digital age, companies that do not invest in modern technology can be left behind. Web applications are an investment in the future that allows a company to remain competitive in the market.

Examples of applications of web applications

Web applications are used in almost every industry. Here are some examples:

• Retail: e-commerce platforms that automate purchasing processes and simplify warehouse management.
• Logistics: Applications for fleet management, shipment monitoring and route optimization.
• Healthcare: Medical records management systems, telemedicine platforms.
• Finance: Investment management tools, platforms that support online payments.

Web applications are not just a trend, but the future of modern businesses. They provide flexibility, accessibility and security, allowing companies to operate more efficiently and faster. They help automate processes, reduce costs and better serve customers. If your company is not yet using a dedicated web application, you may want to consider an investment that will bring real business benefits.

Want to learn more about how a web application can support your business?